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For the first time ever, a Bollywood film festival is taking place in the zealous land of Brazil. A host of Bollywood films will be showcased at the Bollywood Film Festival at Cinemateca in Sao Paulo.

The event will take place from the March 6 to the 11 this year. Amongst those presenting their films is the YRF banner, which will screen its action-packed blockbuster Dhoom 2. This is all the more special for Yashraj because Dhoom 2 is the first Indian film ever to be shot in Brazil.

As a part of this promotion, Brazilian audiences will get to see Hrithik Roshan, Aishwarya Rai, Uday Chopra and Bipasha Basu shake a leg at exotic locales across Brazil, like the Sugarloaf Mountain and the beaches of Ipanema. Some of the other films that will be screened at this one-of-its-kind festival include the super-hit flick Dilwale Dulhania Le Jayenge and the critically acclaimed Ayesha Dharkar starrer The Terrorist.

Reportedly, Bollywood is as big as it gets, even in the country of Brazil. The President of the Indo-Brasilian Chamber of Commerce was quoted saying that 3.5 billion people watched Indian films in 100 countries last year. And this year, with the Bollywood Film Festival, Brazil will not be far behind.

By IndiaFM News Bureau, February 20, 2007

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Brazil & Dhoom2

DNA: Brazil’s Bollywood connection

Brazil gets its first-ever Bollywood film festival

Dhoom 2 was the firstFrom the snow-clad mountains of Switzerland and the golden beaches of Mauritius, Bollywood’s made its way to the tropical Brazil. After ‘Dhoom 2’, the first-ever Indian movie to be shot in Brazil, the country now gets its very first ever ‘Bollywood and Indian Film Festival’.

Many of India’s biggest Bollywood movies like ‘Dhoom 2’, ‘DDLJ’ and ‘The Terrorist’ will be screened in São Paulo during the film festival to be held from March 6 to 11.

“Most Brazilians know very little about Bollywood or India. This is partially due to the fact that there are very few Indians in Brazil or anywhere else in Latin America,” says Ram Prasad Devineni, the co-organiser of the festival and also the founder of the first independent film school in Brazil.

“Also, its only in the last few years that Indians have been exposed to Brazil with movies like ‘City of God’, ‘Central Station’ and of course, ‘Dhoom 2’,” he adds. A mutual tie-up with Yashraj films has felicitated the showcasing of these movies.

“Brazilians know that Bollywood is a big influence on the Indian masses. We can really know each other through films,” adds in Roberto Paranhos do Rio Branco, President of the Indo-Brazilian Chamber of Commerce.  Vikas Hotwani.

(more…)

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